With the rise of purpose-driven business comes a new era of communications and marketing. Putting genuine impact at the centre of how you promote your brand and connect with stakeholders puts you at a distinct advantage. So how can you start effectively communicating your impact and why does it matter? Here’s our advice.

To be able to talk about your impact, you first need to be able to measure it! This has given rise to a new era of business reporting that goes beyond financials: the annual impact report.