Impact mahi: Dignity and Ngātahi partner for period equity

Dignity NZ was founded on a mission to create a world of period equity.

In 2020, the business’ social impact operations were impacted by COVID-19 lockdowns and transitioning to remote work. Many corporate partners reduced their orders or stopped them altogether during the first lockdown in Aotearoa, and Dignity’s Buy-one, Give-one initiative struggled to meet demand.

Thanks to the Regional Business Partner Network COVID-19 Support Fund, Dignity received funding to reassess how they could sustainably generate funds to provide period products to their partner organisations.

They chose to partner with Ngātahi Communications - a fellow B Corporation - to build the foundations for Dignity’s marketing and communications strategy.

Working with Ngātahi Kaiwhakahaere Whakapā Hannah, the Dignity team developed a 12-month plan to ensure they could continue to grow and deliver period equity.

The partnership also led to a plan to launch Dignity’s Give One Two Three gifting options, so that individuals and small businesses could make one-off or regular contributions to Dignity.

“It was invaluable for us to spend time together as a team to delve into our business and how we communicate our impact initiatives. Ngātahi managed to pull together so much information from us and put it all in an incredibly detailed and actionable format. Hannah also brought valuable insights and an understanding of the issues facing impact driven businesses. We now have a living document which is a blueprint for our marketing and communications going forward.” — Anika Speedy, General Manager, Dignity NZ.

Visit dignitynz.com to find out more about Dignity’s mahi and how you can support period equity.