Communicating impact: A guide for purpose-driven brands

Communicating impact: A guide for purpose-driven brands

With the rise of purpose-driven business comes a new era of communications and marketing. Putting genuine impact at the centre of how you promote your brand and connect with stakeholders puts you at a distinct advantage. So how can you start effectively communicating your impact and why does it matter? Here’s our advice.

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How well do you know your audience?

How well do you know your audience?

All successful communications and marketing activity is underpinned by the need to connect with people - and that's an almost impossible task if you don't know exactly who you're trying to reach, where you're most likely to capture their attention and what kind of conversation is going to interest them. How well do you know your audience?

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